PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named a partnership between the Xultophy team at Novo Nordisk and Aptus Health as Trailblazer Initiative finalist in the Best HCP Education category.
This innovative digital initiative led by the Xultophy team leveraged the power of Non-Personal Promotion (NPP) to meet customer needs. In partnership with Aptus Health, the data-driven digital campaign created a surround-sound environment during a lapse in field coverage for healthcare professional (HCP) and consumer audiences at the point-of-care and beyond—yielding measurable results and driving revenue.
Since 2009, the PM360 Trailblazer awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. Winning initiatives were selected for their ability to stand out in the complex, ever-changing healthcare environment, and were judged on their ability to overcome challenges; the skill, innovation, and quality of planning and execution; and the effectiveness of the work.
“Each of these 84 finalists survived a daunting evaluation process by our judges to emerge as the best among an exceptional crop of submissions,” says Anna Stashower, CEO and Publisher of PM360. “Ultimately, their innovative strategies and impressive results are industry breakthroughs—and they provide exciting examples of the type of boundary-pushing work our industry is doing as it embraces change.”
Finalists are acknowledged and winners will be honored during a special reception at Gotham Hall at 1356 Broadway in New York City on Thursday, September 19, 2019.
Congratulations to all the finalists!